In 2018, Fortnite started to be a full-blown pop culture phenomenon, one that has proved to be incredibly lucrative. According to expert firm SuperData, Fortnite was the top-grossing free-to-play game in the world last year, raking in an approximated $2.4 billion over 12 months. While much of Fortnite’s earnings comes from selling character skins and emotes, SuperData says that 34 percent of all US players also bought a seasonal “battle pass,” a characteristic that has since made its way to other on-line games like PUBG and Rocket League.
For assessment, according to SuperData’s studies, Fortnite made considerably more than established free-to-play games like Tencent’s Honour of Kings, known as Arena of Valor in the West ($1.3 billion), League of Legends ($1.4 billion), Pokémon Go ($1.1 billion), and Candy Crush Saga ($1 billion), while also more than doubling the amount earned by the top-grossing “premium” game, PUBG ($1.035 billion). Meanwhile, according to mobile analyst firm App Annie, Fortnite was amongst the top five most downloaded mobile games in the US, UK, and Canada.
Fortnite’s haul for 2018 is a big number, but it shouldn’t be too astonishing – in April SuperData announced monthly earnings of $300 million. Since then, the game has only become more famous, and broadened to new platforms like Android and the Nintendo Switch.