Motorola’s-RAZR

Motorola’s RAZR is making a comeback as a $1,500 folding smartphone

The well-known Motorola RAZR might be making a comeback as a $1,500 fold-able display screen smartphone, and it could release as early as February, according to a new statement from The Wall Street Journal.

The original RAZR was one of the most iconic mobile phones ever made, and it appears that Motorola’s parent company Lenovo is seeking to cash in on that branding with an modified foldable phone which is similar to the one that Samsung has teased for later this year. The new RAZR will be unique to Verizon in the US with a prepared February launch, although the device is still in evaluation and details have yet to be finalized.
“No word yet on if the flip phone design will be here”

Also unknown is practically any concrete information about the phone. There’s no word yet on things like display screen size, specifications, or even form factor. Will the elevated RAZR just acquire the name but use a more classic landscape folding display? Will Lenovo comply with the original RAZR design and style and have some sort of super long top to bottom folding screen?

This isn’t the first time that the RAZR brand has seen an tried resurrection, either: in 2011 and 2012, Motorola also collaborated with Verizon (it seems to really like the RAZR name) for a series of Droid RAZR devices, which attempted to cash in on the goodwill of RAZR devices, albeit without any of the flip phone design and style that was part of the primary charm.

That said, pulling old smartphone styles to the present in modified forms is setting up to become a trend. The HMD-owned iteration of Nokia has pretty much made a cottage industry of it with re-releases of the Nokia 3310 and Nokia 8110, but those devices were supposed to be fun, nostalgic novelties, not flagship rivals.

According to the WSJ report, Lenovo is expecting to manufacture over 200,000 of the new RAZRs, which may seem positive for a $1,500 luxury smartphone. But taking into consideration that the (admittedly much cheaper) RAZR V3 model sold 130 million units over its life-span, if lightning does manage to strike double, that goal might not be so difficult to hit.

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