A year ago, Facebook owned WhatsApp officially launched its stand-alone program for small business clients. Today, the WhatsApp Business program has grown to reach 5 million business clients, the company said. And now it makes the program easier to use on the desktop and on the internet by transferring several of the most popular features previously only available on the phone.
This includes tools for organizing and filtering chats, as well as responding quickly to client queries.
Quick Answers, such as the latter feature, allow businesses to respond to common questions from clients with prescribed answers. It is similar to a Facebook feature launched a few years ago, and then called ‘Saved Replies’, which enabled business owners with Facebook Pages to respond to customers with canned messages.
On WhatsApp Business, you can activate the quick responses by pressing the ‘/’ button on your keyboard.
The feature includes several other customer service features, such as automated greeting messages that are activated when the customer pays the business account, or messages that can be scheduled for those times when you can’t immediately respond to new queries.
The other two features that now roll out to web and desktop users are labels and chat list filters.
The former allows you to organize contacts using labels, and the latter allows you to filter chat lists by categories such as unread messages, groups or broadcast lists. As a quick answer, it was previously available on the phone.
The idea explained by the company is to make it easier for business owners to work from their computer – send invoices, schedule appointments, and respond to client queries. They do not have to go to their mobile phone to use these basic customer service features.
The new web and desktop features are running today, says WhatsApp.